Preview Mode Links will not work in preview mode

Building While Flying

Nov 18, 2021

Michelle Wiles is the Head of Brand at Son of a Tailor, a DTC “clothing tech” company that delivers made-to-order men’s clothing at scale. Their garments are custom fits to provide the best wearing experience, and reduce waste in their production process. Michelle joined Son of a Tailor after starting her career at Proctor & Gamble, VaynerMedia, and MBA school. As Head of Brand, Michelle leads the charge of infusing brand ethos at all levels of the company.

In this episode, Michelle and host Katie dive into sustainability in the fashion industry and maintaining a strong brand—and how both of those impact a brand’s marketing. Michelle describes how Son of a Tailor’s unique ordering system and algorithm allows them to keep production waste low and customer loyalty high. She stresses the importance of transparency in brand, especially when you’re trying to be sustainable: if you’re going to talk the talk, you’ve got to walk the walk. 

Tune in to the episode to hear more from Michelle about sustainability, fashion, ecommerce and supply chain challenges, the future of Son of a Tailor, and more!

In-flight topics:

  • Sustainability in the fashion industry
  • Son of a Tailor’s unique ordering system
  • Importance of a strong brand in marketing
  • Driving customer loyalty
  • Navigating ecommerce challenges
  • What’s next for Son of a Tailor
  • ...and more!

Relevant Links:



Michelle’s Insta: