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Building While Flying

Mar 4, 2021

Reinvention is about looking at your current situation and seeing the possibilities for more. This can apply to your personal life, or in your business, brand or company.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We’re the consultancy meets agency arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding media and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild;  building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They’ll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together. 

Kathi Sharpe-Ross is the queen of reinvention.

Kathi is the owner and founder of The Sharpe Alliance, an agency that builds businesses and brands through corporate and entertaining marketing, sponsorship, new media initiatives, strategic and tactical campaign development, event production, public relations, and so much more. Covering so many different kinds of clients through so many different platforms may seem a bit much for some. But not for Kathi. She’s used to going her own way and carving her own path.

Kathi’s new book Reinvent Your Life: What Are You Waiting For? is full of all the “power tools” you need to let go of your fears and launch your adventure. Kathi’s a pro at reinvention. And she gives businesses, brands and people the confidence they need to take on the scary prospect of change and evolution.

This interview was recorded in the early fall of 2020, so you may notice some differences from our regular format. Friendly reminder: we’re so focused on the concept of “building while flying” that we tend to do it a bit with this podcast! In this episode, Katie chats with Kathi about how her outside-the-box thinking and perspective has propelled her career. She also touches on why it’s so important to bring aspects that you love about your life into your business. Kathi is such a positive force, this conversation left us feeling so inspired to reinvent.

Other in-flight topics:

  • Kathi’s early career
  • Starting a business while in college
  • The power tools Kathi values most
  • Business curveballs
  • Reinvention in business
  • Creating a business roadmap


The Sharpe Alliance -

The Reinvention Exchange -

Reinvent Your Life Book -

Kathi’s Podcast The Power of Reinvention -