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Building While Flying

Sep 30, 2021

Jess Tillyer is the Chief Brand and Experience Officer at re—inc., an eco-conscious fashion and lifestyle brand. re—inc. was founded in 2019 by U.S. Women’s Soccer superstars Christen Press, Tobin Heath, Megan Rapinoe, and Meghan Klingenberg to empower people to reimagine the status quo and the world around them.

In this week’s episode of Building While Flying, Jess joins Katie to tell re—inc’s story and dive into why reimagining the status quo matters. She discusses the distinction between purpose as a tactic and purpose as a meaningful part of business. She also describes what it was like to launch an NFT project, and how she believes NFTs will change how companies and brands engage with their audiences. Lastly, she offers a mindset shift that is “an absolute game changer.” Tune in to hear all of this and more!

In-flight topics:

  • How re—inc. was born (4:00 - 7:34)
  • Building a brand with purpose (11:50 - 14:50)
  • Launching an NFT project (20:40 - 24:02)
  • Challenges while building the brand (24:05 - 29:28)
  • ...and more!

Relevant Links:


Re-Inc insta: 

Jess LinkedIn: