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Building While Flying

Jul 22, 2021

Building a brand for your clients is one thing. Building your own brand and company—with your husband, no less—is a whole different adventure. But it’s one adventure that this week’s guest embarked upon head on. And their story is quite magical. 

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild;  building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They’ll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together. 

Margaret Wishingrad and her husband Ian developed and founded Three Wishes Cereal when they wanted a new breakfast option for their young son.

After starting their own agency in New York, they took on the ultimate challenge of building and designing their own brand, together. They co-founded Three Wishes Cereal, a high-protein, low-sugar, grain-free cereal enjoyed by kids and adults alike. They worked with food scientists to develop the recipe, and leveraged their own expertise and network to build and grow the brand. 

In this week’s episode, Katie and Margaret dive into everything about building the Three Wishes Cereal brand, from the first concept to dream brand collaborations. Margaret explains how she applied her agency expertise to her own process, including market research and sampling, and who her toughest critic was along the way. She shares the hardest part of building the brand, and gives us a peek into what’s next for Three Wishes Cereal.

Other in-flight topics:

  • The origin story of Three Wishes Cereal 
  • Building brands for clients vs. building your own brand 
  • Sampling during the pandemic
  • Standing out in a crowded category 
  • Cereal as a “feel good” food
  • Building and running a company with your partner
  • ...and more!