Dec 16, 2021
Wes Felix is CEO and co-founder of Saysh, a lifestyle brand that creates products by and for women. He’s also the founder and managing partner of boutique sports management agency Evolve. He created and launched Saysh with his sister, Allyson Felix, the most decorated Olympic track and field athlete in the world—and who’s faced many challenges of her own throughout her career.
In this episode of Building While Flying, Wes breaks down how he sees customers and community differently, how each is valuable to their business, and why their membership community is such a large pillar of Saysh. He also shares what it was like launching Saysh in the lead-up to the 2020 Tokyo Olympics, and why it was crucial for Allyson to run in her own brand’s running spikes for her events. Throughout the conversation, Wes emphasizes the importance of understanding the challenges women experience, and making sure Saysh is a brand and community that helps all women feel seen and understood.
In-flight topics:
- How Saysh was started, and how they came up with the name
- Customers vs. community
- Balancing family and business
- Launching products in time for the Tokyo Olympics
- Importance of their membership community
- ...and more!
Relevant Links:
Wes LinkedIn: https://www.linkedin.com/in/wesfelix/
Wes Insta: https://www.instagram.com/pwesley22/
Wes Twitter: https://twitter.com/wesfelix
Saysh Twitter: https://twitter.com/BySaysh
Saysh website: https://saysh.com/
Saysh Insta: https://www.instagram.com/bysaysh/