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Building While Flying

Mar 18, 2021

Building your personal brand doesn’t have to be complicated. Taking the path of least resistance by making small authentic moves is a great way to start.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We’re the consultancy meets agency arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding media and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild;  building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They’ll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together. 

Brittany Krystle is a personal branding expert.

Before Brittany began her journey of personal branding and podcasting, she was part of the VaynerX family. In fact, helping Gary Vaynerchuk build his brand made Brittany realize she had a knack and a passion for this sort of thing. Besides her successful business, she is also the host of the top-rated podcast Beyond Influential. In both her business and her podcast, Brittany emphasizes that your personal brand is your business. And the most effective way to build your brand is by being authentic.

You don’t have to have a giant personality to build a successful brand. In this episode, Katie and Brittany explore personal branding at its core. Brittany explains that influence isn’t about talent or luck; it’s about strategy. And being strategic in your branding will be a constant work in progress. But it doesn’t have to be an overwhelming, complicated burden. Taking the path of least resistance is always Brittany’s advice to apprehensive business owners. You don’t have to jump into personal branding full force. Just take baby steps to put yourself and your business out there, authentically.

Other in-flight topics:

  • Brittany’s journey to personal branding
  • Being authentically yourself online
  • Who are you? Who do you serve?
  • Repurposing Content
  • The 3 C’s


Check out Brittany’s Website

Connect with Brittany on LinkedIn

Follow Brittany on Instagram

Listen to Brittany’s Podcast Beyond Influential