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Building While Flying

Sep 23, 2021

Sports fan apparel has gotten a major facelift recently, thanks to Whitney Bansin and The Wild Collective. In 2016, Whitney founded The Wild Collective, a fashion-forward lifestyle and apparel brand that sits at the intersection of sports and fashion. They are licensed across the nation’s biggest sports leagues, including the NHL, NBA, WNBA, MLB, and MLS, as well as select collegiate teams.

Whitney joins the Building While Flying podcast this week to talk about her journey and share some of her biggest wins and learning experiences along the way. She tells Katie about her early career days in Las Vegas when she founded One Luv Agency, and how she landed her first partnership with the Las Vegas Golden Knights hockey team. Whitney talks about the challenges the pandemic brought, and how she and her team adapted and found their path forward. The Wild Collective is disrupting the sports apparel industry—and they’re only just getting started.

*Whitney Bansin and The Wild Collective are clients of The Sasha Group.

In-flight topics:

  • Whitney’s early career in Las Vegas (2:18 - 7:25)
  • Growth and partnering with other leagues (7:32 - 9:17)
  • What drives design decisions (9:53 - 13:16)
  • Pandemic pivots (13:18 - 20:21)
  • Shifting to ecommerce (20:25 - 24:27)
  • What’s next for The Wild Collective (25:50 - 28:22)
  • ...and more!

Relevant links:

TWC website: 

TWC Insta: 

TWC LinkedIn:

Whitney LinkedIn: 

Whitney Insta: