Nov 11, 2021
Maryam Banikarim currently serves as the CMO of Nextdoor, the popular hyperlocal neighborhood and community app. She’s no stranger to finding her own communities; as her family moved around the world, she found purpose in stepping in and being useful wherever her family lived. These experiences serve her well as she leads marketing at Nextdoor and keeps the brand’s purpose at the helm of their efforts.
In this episode of Building While Flying, Maryam talks with Katie about the importance of purpose for brands—a popular topic on our podcast! Maryam says, “Purpose was never just about marketing. It’s about the north star of an organization and its business strategy.” She dives deep into what community means to her and Nextdoor, how Nextdoor helps cultivate community for its users every day, and how Nextdoor served as a crucial resource during the hardest times of the COVID-19 pandemic.
In-flight topics:
- Finding and cultivating community
- Why purpose matters for brands
- How the pandemic changed the way people use Nextdoor
- How small businesses can successfully leverage Nextdoor
- ...and more!
Relevant Links:
Nextdoor website: https://nextdoor.com/
Nextdoor Twitter: https://twitter.com/Nextdoor
Nextdoor Insta: https://www.instagram.com/Nextdoor/?hl=en
Maryam Twitter: https://twitter.com/maryamb
Maryam Insta: https://www.instagram.com/mbanikarim/?hl=en
Maryam LinkedIn: https://www.linkedin.com/in/maryam-banikarim-737671/