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Building While Flying

Apr 22, 2021

What does it mean to be a “conscious entrepreneur” and lead a purpose-driven business and brand? This week’s episode of Building While Flying answers that question (and more!) and addresses the need for more companies to start doing the same. 

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild;  building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They’ll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together. 

Kevin Shelhamer’s business is driven by one big question: “Is what we’re doing, doing good?”

Kevin Shelhamer is a marketing and branding executive turned conscious entrepreneur, and Co-Founder of Rescue Plastics, a new startup dedicated to removing plastics from waterways and transforming it into high-performance fabric for active and leisure wear clothing. After working in startups and agencies, Rescue Plastics was born with the idea of leveraging something bad for good. 

In this week’s episode, Katie and Kevin unpack “conscious entrepreneurship” from all angles. Kevin shares the Rescue Plastics origin story and the questions that drive his team and business every day. He and Katie discuss the differences between branding a more traditional, non-purpose-driven business and a purpose-driven business. At the end of the day, Kevin says, it’s about doing good and making people’s lives better, and challenging other companies to do the same. 

Other in-flight topics:

  • What is “conscious entrepreneurship”?
  • How Rescue Plastics was born 
  • Leading a purpose-driven company and brand
  • How can brands and companies help people live better lives? 
  • Accountability and integrity in sustainable businesses
  • Branding for a “traditional” business vs. branding for a purpose-driven company