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Building While Flying

Jun 24, 2021

It’s easy to tell when a company has become “truly digital”—especially in the financial services industry. This week’s guest discusses why being “truly digital” in fintech matters, and the best ways to get there while building trust with your customers.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We’re the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild;  building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They’ll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together. 

Eric Fulwiler is the Chief Marketing & Commercial Officer at 11:FS, a leading global fintech consultancy in London.

As he says in his conversation with Mickey, “you can tell when a company is modern, and when it’s not.” Through their consulting work, Eric and his team at 11:FS help traditional financial service companies navigate the evolving fintech landscape and bring their businesses into the “truly digital” world. 

In this episode, Eric breaks down what it means for a company to be “truly” digital, compared to analog and digitized—and the importance of doing so. He and Mickey also discuss impactful content marketing in a B2B setting, and how it can be used to consistently deliver value to your customers and partners. Eric also shares some advice for growth-stage entrepreneurs, and says one of the best things a growth-stage entrepreneur can do is be hungry for change and be comfortable figuring things out as you grow.

Other in-flight topics:

  • Moving from analog to digital 
  • Digitized vs. Truly Digital 
  • Building the right team for your business and needs 
  • Effective content marketing for B2B
  • Building relationships through content marketing
  • The importance of people and culture