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Building While Flying

Feb 4, 2021

It wasn’t just the pandemic that shook things up in 2020. The civil unrest triggered by horrible racial injustices left emotions raw. In some ways, this rawness has allowed us to be less delicate when making business decisions that reflect specific values. Being fiercely unapologetic while changing the world, especially the business world, is 100% necessary.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We’re the consultancy meets agency arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding media and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild;  building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They’ll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together. 

Tai Beauchamp is fiercely unapologetic as an entrepreneur and in life.

As a recognizable media personality, public speaker, style authority and creative director, Tai Beauchamp is all about empowering women. No matter the medium, Tai’s purpose has always been clear. She wants to provide a space for women, especially women of color, to be inspired to contribute in every sector to the fullest of their abilities. Her first loves, beauty and fashion, were behind her early career as a magazine editor for publications like Harper’s Bazaar and Good Housekeeping. At 22 years old,  she was one of the first fashion and beauty editors at O, The Oprah Magazine. 

But above all, Tai is an entrepreneur. Her newest venture, BROWN GIRL Jane, co-founded along with sisters Malaika and Nia Jones, has already smashed expectations in a short nine months. This innovative company offers a line of Broad-Spectrum CBD products designed to “support the wholeness of our sisters through internal balance and external beauty”.

In this episode, Katie and Tai have a candid chat about powering through the uncertainty of the present while acknowledging the divides we still have to bridge. Tai, by her own account, has always approached business differently. But it’s that very difference that has led her to such a distinctly unique undertaking like BROWN GIRL Jane. Tai describes the instances and career experiences that have prepared her for this moment in time, and the challenges she’s faced thus far. She also spills some of the ingenious ideas she’s come up with for her new company. Ideas so brilliant that she was able to score partnerships with major brand names in a matter of days. This woman is a force, and her passion for not only creating successful businesses, but evoking systemic change while doing so, is incredibly inspiring. We promise you’re not going to want to miss this one.

Other in-flight topics:

  • How Tai describes herself
  • What it’s like to grow up surrounded by educators
  • Tai’s amazing start to her career right out of college
  • The opportunity to create new movements
  • The Brown Girl Swap
  • Being fiercely unapologetic
  • What is most important and where can you maximize outcomes?
  • Tai’s pre-flight checklist


Tai’s Website

Tai on Instagram


Tai’s TEDx Talk

Podcast: How I Built This (referenced by Tai)