Jan 13, 2022
Jon Levy is a behavioral scientist who uses science to meaningfully connect brands and people. He works with Fortune 500 companies and startups to help them apply the latest research to their marketing and sales efforts, engagement, and culture. His book You’re Invited: The Art and Science of Cultivating Influence debuted at #2 on the Wall Street Journal’s best-seller list. The book guides readers through the art and science of developing meaningful connections, and demonstrates how to gain trust, develop influence, and build community.
In his conversation with Katie, Jon dives into building community and human connection, and what it means to have influence. He describes a phenomenon he calls “the IKEA Effect” and how that impacts our relationships. He shares the origin of his Influencer Dinner series, and what he’s learned from hosting those events for over a decade. Through all of this, Jon says the biggest thing we can offer people these days is a sense of belonging.
If you’ve read and enjoyed You’re Invited, check out Jon’s first book The 2AM Principle: Discover the Science of Adventure.
In-flight topics:
- Why networking stinks
- Creating community and human connection
- Origin of the Influencer Dinner
- What it means to have influence
- Fostering community as a brand
- A peek into Jon’s latest book
- ...and more!
Relevant Links:
Jon Twitter: https://twitter.com/JonLevyTLB
You’re Invited book: https://www.jonlevytlb.com/you-re-invited
Jon Instagram: https://www.instagram.com/jonlevytlb/?hl=en
TED Talk: https://www.jonlevytlb.com/ted